Q1) Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you'd had in mind for a while?
Choosing a proper typeface for a specific purpose is always challenging. We recommend focusing on aspects like the design's primary purpose, legibility, message context, tone of voice, and target audience.
If we use Fester as a Headline font, we recommend a semi-condensed companion like Glober or a wider and perfectly legible solution like Nexa Text. Of course, Fester can be used alone, as well. The family has 8 weights, Italics, and a variable font, making it very versatile - from strong headlines to short paragraphs and captions.
Q2) What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
We developed Fester as a semi-condensed Grotesque able to beam big messages with a clear, bold voice. Emerging as if from the future, this low-contrast sans warps slick lines and sharp terminals into unexpected geometric shapes for extra flair. This family syncs well with layouts with impactful typography to help decipher any cutting-edge idea and make a memorable first contact. Fester is a great companion to designs that strive to achieve contemporary tech aesthetics. Choose Fester if you communicate in technology, virtual reality, augmented reality, interface design, or simply aim to send a clear message.
17 fonts for $179 $89.50
|
|