For the branding of his foundry, Julien has come up with a very special idea.
It is based on Julien’s family history. Since the early 20th century, his ancestors
ran a delicatessen butcher’s shop with a very special, and by the standards of
the time, very elaborate branding. This was largely based on the work of the
Alsatian artist "Hansi" (Jean-Jacques Waltz †1951), who created a symbol
that has endured to this day with the silhouette of the two butchers (Julien’s
great-grandfather and his brother) in Colmar, France. Over the years, a wide
range of advertising posters, packaging and business stationery were created,
some of which are still in the family’s possession today, even though the
butcher’s shop no longer exists.
To this day, a large sign with the silhouette of the two butchers adorns the
façade of the former business house with the words "Fincker Frères Colmar"
and has even become a tourist attraction. Font Cuisine’s figurative mark is
therefore a homage to this symbol and has been adapted and modernised.
The name Font Cuisine is also more or less a continuation of the butcher's
theme and keeps the initials F.F.C. as well. "Fincker Frères Colmar" becomes
"Fincker Font Cuisine". The simplified F.F.C. logo is used in particular for very
small applications.
This closes a circle for Julien and it is a special honour for him to be able to
continue the family story in a modified form, although in a somewhat more delicate craft. Luckily the butcher brothers will never know that one of their
descendants has decided to stop eating animals.
|
|
