Font Field Guides
- Gotham® Font Field Guide: Gotham’s unfussy directness and authority, especially in its heavier weights, create a brawny mien, while lighter weights are elegant and stylish.
- Classic Grotesque™ Font Field Guide: When asked about the intended uses for Classic Grotesque, McDonald’s answer was, “Graphic and interactive designers will probably use Classic Grotesque in ways that I would never imagine. I’ve used pre-release versions of the family in ads and in books, and they worked remarkably well in both. I can’t think of many places where Classic Grotesque won’t perform well.”
The Manual
- Reversing Display Type: Reversing type – placing light or white copy against a dark background – can be an effective way to add emphasis and establish a strong typographic hierarchy. A reverse headline creates an inviting, eye-catching focal point, guiding the viewer’s attention before they explore other elements.
- Manual: Making Helvetica® Choices: Helvetica Now and Neue Helvetica rank first and second in MyFonts Best Sellers list – with the original Helvetica taking up the twelfth position.
“What’s going on?” one might ask. “Are they all the same design?” The answer is “yes” – and “no.”
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